The Thoroughbred racing industry faces an uncertain future as pari-mutuel handle declines, purses shrink, owners and breeders dwindle, competition strengthens, and fan interest wanes. Industry decision makers must urgently learn as much as possible about customers and fans and begin to routinely integrate customer feedback into marketing strategy. And the need to create new customers has never been greater.
WE CAN HELP...
Thorotrends LLC offers customized research and analytical services to the Thoroughbred racing industry. Starting with the initial discussion of your business problem, we strive to tailor approaches and solutions to meet each client's unique needs. We engage in individualized, consultative relationships with our clients to...
- Conduct in-depth quantitative surveys of customers or members.
- Discover customer profiles, preferences, and needs.
- Uncover new target markets and optimize customer acquisition efforts.
- Identify key drivers of customer satisfaction and retention.
Thorotrends promises to exceed client expectations regardless of the scope of the assignment. From a basic membership survey to a sophisticated research program to acting as your organization's in-house research department, Thorotrends will deliver the evidence-based learning required to fuel your strategic decision making.
The mission of Thorotrends is to stimulate the growth of the Thoroughbred racing industry by empowering decision makers with data-driven insights through a cost-effective combination of innovative research design, rigorous analysis, and applied quantitative creativity.
We realize that Thoroughbred racing is a multifaceted industry and intricate sport, poorly understood by many. Don't expect boilerplate approaches and recommendations from us. Do expect actionable insights, quality, value, and an uncommon level of customer service.
Don't hesitate to contact us today for a preliminary discussion of your specific business challenges. Thorotrends is committed to the long-term success of the Thoroughbred racing industry and will always provide pro bono advice. If the optimal solution to your problem lies outside of our core competencies, we will tell you. Moreover, we will provide pro bono guidance with the implementation of that solution if desired.